Not every dream can be fulfilled alone. At Vic City Apparel, our name comes from the idea that our city supports our citizens, and our citizens support our city. We plan on fulfilling this by helping our local artists gain a spotlight on their creations - by putting it on clothing for our Victorians to wear.

Our plan with the Local Artist Initiative is to make custom limited-edition merchandise with our artists' works - so that their name can be spread and their art well known in the surrounding area.

More than half of the proceeds will go back to the artists to support them in their careers. We don't charge any fee or rent to have their art on our online store - unlike other conscription services - as we believe that their art should be able to speak for itself.