IThe Local Artist Initiative Project by Vic City Apparel is a limited edition line of clothing that is exclusively designed by local Victoria artists. The purpose of this project is to bring our local artists' works to light, get them well known in their community and kick-start their careers. 

More than 50% of any profits made through the Local Artist Initiative Project will go back to the artists.

Our first ever collaboration in this project is with jLouiseArt - a local Victoria artist.

This specific sweater's design is created by jLouiseArt, and is called the Vibrant Hoodie. In jLouiseArt's words: "Skin of bark, eyes of purple camas flowers of which the stems form the nose and three blue flowers the mouth. Green steamed neck with pink and blue flowers framing the chin. With hair made of green vines resembling dreadlocks, with green leaves."

Buy Local. Support Your Town. From Our Home to Yours.