The Local Artist Initiative Project by Vic City Apparel is a limited edition line of clothing that is exclusively designed by local Victoria artists. The purpose of this project is to bring our local artists' works to light, get them well known in their community and kick-start their careers. 
More than 50% of any profits made through the Local Artist Initiative Project will go back to the artists.

Our first ever collaboration in this project is with jLouiseArt - a local Victoria artist.

This specific sweater's design is created by jLouiseArt, and is called the Vibrant Hoodie. In jLouiseArt's words: "Very colorful, oil pastel creature of pure imagination. A bit fearful or shall we say or playfully fierce? Fangs showing. Energized. Silver and gold background, the creature displays a tortoise-esque shell in a shade of orange. Green horned snout and arm. Black beard and silvery brown tail. With highlights of blue matching it's eye.
Childlike in imagination.
This color palette excites the eye."

Buy Local. Support Your Town. From Our Home to Yours.